by Renee Israel
A new report has been published by the UK Gambling Commission, showing an increase in the number of gamblers in the country year on year.
According to the report, there has been a 3% rise of gamblers in 2016 compared to 2015. As such 48% of participants in the UKGC's report had gambled in the past four weeks.
When looking at mobile gambling, it was found that 17% of those people who gamble do so online. A whopping 97% of online gambling takes place at home.
Mobile gambling continues to grow. The UKGC report shows that the use of mobile phones and/or table devices to gamble has climbed by 10% to 43%.
Emerging Trends in UK Gambling Market
The programme director of the UKGC, James Green, said that the latest report paints an important picture of how consumers in Britain choose to gambling. It identifies emerging trends and potential risks to the public.
"We are also now able to provide a more detailed snapshot of online behaviors, which featured for the first time last year," said Green.
"Effective protections come from strong evidence. Our research puts us in a
powerful position to better understand the needs of gambling consumers."
Additional UKGC Report Facts
A number of other interesting facts emerged from the UKGC Report:
- 68% of 18 to 24 year old UK gamblers said that they were influenced by adverts and social media posts to gamble.
- There was no change in the number of gamblers who used fixed odds betting terminals at UK bookmakers, and the number remained at 1.5%
- There was a minute increase in the number of players who identified as problem gamblers - from 0.5% in 2015 to 0.7% in 2016.
- The National Lottery remains the most popular gambling activity, followed by scratch cards and other lotteries.
- Sports betting and private betting has increased, mainly due to interest to the Rio Olympics and the UEFA European Football Championship.