Punters have warmed up to betting on the BRIT Music Awards and these days one would be hard pressed to find a major online bookmaker that doesn't offer odds on various categories. Some of the most popular BRIT betting markets include: Best British Group, Best International Album, and of course Best British Single.
The BRIT awards tend to recognise mainstream music, often pandering to the latest pop sensations. So artists, and one uses the term with caftan looseness, such as Robbie Williams and The Spice Girls tend to gather up many BRIT awards. Robbie is up to 16 awards if one includes the three he won while bopping with Take That, double the amount of his nearest competitor, Annie Lennox. Fortunately UK pop music can be decent at times and bands like Oasis, Blur, and more recently Arctic Monkeys have all won a few as well.
When one views the latest BRIT Awards odds it pays to remember that this is a popularity contest and typically not the spot for controversial decisions. The Grammy Awards take place just before the BRITs, so handicapping tips are usually there for the taking. In 2010 Lady Gaga picked up two Grammy awards and duly cashed in for her many betting supporters at the 2010 BRIT Awards where she won in three categories. In 2011 Arcade Fire won the Grammy for Album of the Year, so what price that they will win the BRIT for best International Band?
Be sure to check out our recommended online bookmakers for the latest BRIT odds as they continue to expand the betting markets available for this entertaining televised spectacle - what will top the 2010 effort of Liam Gallagher, when he appeared on stage to throw his award and microphone into the crowd? You can bet that as long as the awards show continues to invite celebrities like Russell Brand and Sharon Osbourne to be presenters that a topper will come sooner rather than later.