URU

One of the greatest problems faced by UK and international organizations and businesses these days is that of fraud and identity theft. While groups are struggling to protect their businesses from financial criminals and fraudsters, they are still faced with tougher demands than ever from their customers to provide instant services that are also secure and private. The difficulty in providing 'on demand' services without compromising security is a growing one.

URU, a leading company, has stepped in and is offering companies a solution, thanks to the award winning ID3 technology by the GB Group. URU claims to help UK businesses sign up their new customers faster and more effectively than any other ID verification solution on the market. The group provides a customer sign up facility that is easy to verify the identity of UK adults quickly and securely.

How ID3 Technology Works

Using unique match features, the ID3 technology is able to protect organizations and sites as follows:

• It matches the information against independent data sources such as address records, registers of births and deaths and financial information.
• All data is cross referenced.
• Should information not match, the technology authenticates ID documents such as international and UK passports, utility bills and more.
• All the above mentioned checks are carried out simultaneously and the results are delivered in less than one second.

URU and the UK Gaming Industry

URU is one of the company's that stand at the forefront of online ID verification for the remote gambling industry. Ever since the Gambling Act was passed in 2005, gaming companies are required to verify the age of the players that access their sites in a bid to protect minors and vulnerable people in the UK.  URU has been using the GB Group's ID3 Check - an international ID verification service - since 2006, and boasts on having one of the most comprehensive age and verification solutions in the world.  The technology provided by ID3 Check enables the identification of over half a billion people in the world, including North America, Australia and Western Europe. ID3 Check has the potential to reduce sites' exposure to fraudsters and scammers by up to 70%.

URU Customers

URU has signed up some of the biggest names in the gambling industry, including 888, Party Gaming, 32Red, Betfair, VIP Management Services, Sporting Index and Jackpot Joy.

Customer Satisfaction

In recent tests, it was found that URU was the only group that could identify and block all the underage players at five different sites. The group was also able to identify underage players who had been approved by rival companies in their own tests. The technology uses unique features such as alerting clients if there is a discrepancy between the player's location, computer and country of origin of the credit card. Fraudsters are, in this way, blocked from areas not recognized by the gaming site. Other features include checks against credit and debit cards to ensure the identity of the player.